Campaign Goal

Return on ad spend, new client acquisition, and deep insights into shopper trends and comparison shopping.

The Challenge

To grow sales through acquiring new customers and not exhausting their existing customer base.

Inuvo Technology Solution

The IntentKey identified the converting audience to truly understand their intent signals to then go out and target and acquire new customers.

The Results

The client generated an 88:1 return on their ad spend acquiring new customers. In addition, the client generated insights into key areas of interests that can be leveraged to fuel marketing efforts and promotions, particularly against their competitors.

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Project Stats

88:1

Return on Ad Spend